Are you an entrepreneur?
A doctor, dentist, lawyer, affiliate marketer, real estate investor, speaker, author …? And you recognize that social media can be a powerful weapon in your marketing arsenal, but you just haven’t made the time to focus on it:
- you’re too busy to do social media yourself, and when you hired an assistant to do it for you it was a total flop
- you do a lot of marketing and like to be able to track your ROI – but have no idea what metrics to use on social media
- you spent a few hours – or maybe just a few minutes! – trying to learn on your own from a video or book, not targeted towards the small-business user, and realized there were much better uses of your time and money
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perhaps you just don’t know where to start
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or maybe it seems like a giant waste of time
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and the big one – if you were to get started, you still don’t see how telling strangers what you did this weekend will help grow your business
This video course is what you’re looking for.
It covers:
- The Platinum Process you must master
- How to track your results and your ROI
- How to automate the process
- How to leverage an assistant or VA to do everything for you
We cover everything:
- how to set up your profiles
- how to migrate your database
- how to quickly establish relationships with customers, potential business partners, investors, etc – and begin to leverage them
- how to identify and connect with your target customer
- how to strengthen relationships with existing customers
- how to use advanced metrics and tracking tools to measure your results
- how to delegate all your social media to an assistant
- how to set up a campaign to promote a new product or live event
Imagine how much your profitability would skyrocket if you knew:
- how to get repeat business,
- how to cultivate customers who promote your products FOR you,
- how to connect with people who will help you achieve your business goals – quickly, and with the least amount of effort on your part.
- and, the 3 things you must never do – unless you want to ruin everything you’ve built, that is.
- Learn the #1 way to distinguish yourself from your competition
- You have to have a niche to be successful, here’s how to get one.
- Features tell – benefits sell. We put you through an exercise to come up with a list of both.
- “Heeeeeeere’s Johnny!” – a catch phrase makes you memorable.
- Have you thought about keywords? They’re an essential part of any online marketing strategy, including social media. We walk you through the steps.
You’re Getting A 10-Module Series
Module 1. Gather Your Information
The very first thing to do as you begin your social media journey is to clarify your branding identity. Who are you, what is your product or service, and why should anybody care? Social media is nothing but a delivery mechanism for your message – so if you don’t know what that message is, trying to convey it through social media will be very frustrating for you.
We’re teaching you how to build a brand.
Without a brand, you’re a commodity. Like milk, or gas or Chinese take-out. You get the sale if you happen to be the closest or cheapest when your customer is ready to buy.
But when you’re a brand, you stand out. Your customers will travel for miles, and pay a premium price, just to buy from you. Why? Because they know you, like you and trust you.
Other things you’ll accomplish on Day 1 include:
- complete the worksheet with all the information you need (or your assistant needs) for all 3 profiles
- write descriptive paragraphs about yourself for all 3 profiles
- do a casual photo shoot & create your profile pic
- create a Gmail account just for social media
Module 2. Set up Your Profiles
The video tutorials for the second day are easy to follow, step by step instructions for how to set up your profiles. So if you’re having an assistant do everything for you, you can just hand her the course and trust that everything will be done right.
We also include a section called What to Tweet that you’ll want to watch yourself
- the worst kind of tweet to send out
- 3 tweets that tie your customers to you like bunjee cords
- the “money-shot” of tweets – how to use it effectively, for profit
Module 3. Invite Your Friends
If you’ve already got an established business, then you have customers, vendors, and maybe investors or business partners already in your email database. Today is when we show you how to translate those connections into solid social media relationships. We also include sample email scripts to use for maximum conversion rate!
Today we also give you an in-depth look at how to connect with individuals on LinkedIn. We do that because LinkedIn is likely to be the least familiar of the 3 platforms to you – and, it’s the most finicky when it comes to adding connections.
$1497 *
(*Use the coupon code “aweber” before September 1 and buy for just $997)
Module 4. Start the Conversation
The magic with social media is in the conversations, and today is where we start explaining how to be a magician. We take you by the hand and tell you exactly what kinds of tweets and Facebook posts you should be making. But simply posting random messages won’t accomplish anything.
You have to know WHAT to post.
So there is a lot of theory in today’s lesson that you’ll want to listen to yourself – then you can hand off the actual tweeting to your assistant. Use the worksheet for today, “Conversational Voice,” to facilitate that process.
Specifically, we cover:
- How to make sure your social media efforts build relationships, and don’t become a rolling billboard
- Best practices for bringing value to your followers – and value to yourself in return
- How social media is all about one on one conversations – but with a megaphone attached!
- The power of the retweet: it’s WAY more powerful than it may look at first glance
- What exactly IS the Facebook wall; and how do you leverage it?
Module 5.
“Building your list” – although it’s easy – can be one of the biggest time suckers of the whole social media process. If you don’t know what you’re doing, you could spend endless hours searching for people and connecting to them – and worst, if you aren’t doing Part 1 and Part 3 of the Platinum Process, those hours are all a waste of time because they’re either the wrong people who are never going to buy from you in the first place; or, they’re the right people but you turn them off with everything you do after you connect to them.
We teach you to
laser-focus your activities
so not a single moment is wasted.
$1497 *
(* Use the coupon code “aweber” before September 1 and buy for just $47)
