Are you an entrepreneur?
A doctor, dentist, lawyer, affiliate marketer, real estate investor, speaker, author …? And you know you “should” be using social media to grow your business, but you’ve got all kinds of reasons why you’re not:
-
you don’t know where to start
-
it seems like a giant waste of time
-
if you were to get started, you don’t see how telling strangers what you did this weekend will help grow your business
Then our mini-course, “The Platinum Process … Marketing Your Small Business With Social Media” is what you’re looking for.
It teaches you the 4 parts of what we call The Platinum Process (described below), and then guides you through a series of exercises to make sure that you implement the four parts. There is no better way to launch your social media marketing than with this mini-course.
When you’re done with this mini-course you will:
- Understand both your branding identity and your target market
- Be connecting with your target customer on Twitter, Facebook and LinkedIn
- Have the knowledge and confidence to share multi-media content with your followers
- Be able to laser-focus the time you do spend on social media for maximum efficiency and ROI
- Be implementing conversational strategies that cause your target customer to know you, like you, and trust you
Use the coupon code “aweber100″ before September 1
Think you can do social media on your own?
Try not to make THESE common mistakes:
- Connect with a bunch of random people who will never buy from you – if you’re selling snow shovels, your 25,000 followers won’t buy from you if they live in Florida! (yes, you CAN build followers geographically …)
- Confuse your followers about who you are, and what you have to offer them (TIP: the solution is not to open a bunch of different profiles!)
- Spend endless hours on social media, and have no idea whether you’re doing it “right” or not
- Separate your “personal” from your “professional” – yes, that’s a HUGE mistake, and we tell you why in the course.
- Expose too much of your personal life to your customers, or bore your friends with your business – yes, you can avoid doing this without keeping it all “separate.”
- Send too many messages promoting your business … your followers will drop you like a hot potato
- Send too few messages promoting your business … you won’t maximize your ROI
- Make the same social faux pas online that you make in person …
Yes, the things you’re doing wrong in person
will ruin your social media too!
you’re not the life of every party, you say? … the center of every crowd? … the voice of reason every friend and colleague turns to?
Fortunately, social mistakes online are easy to prevent.
$147 **
(** Use the coupon code “aweber100″ before September 1 and buy for just $47)
If you’re looking for advanced strategies such as:
- how to use advanced metrics and tracking tools
- how to do effective brand management or customer service
- how to delegate all your social media to an assistant
(maybe your new assistant needs training materials?)
Fast Track to Social Media Success.
Here’s what you get in The Platinum Process
Part 1. Clarify your brand and identify your target customer
If your customer can’t tell the difference between you and your competition, there’s no way to guarantee they’ll buy from you. Social media gives you a unique platform for showcasing your unique identity – if only you learn how to maximize it first!
- Learn the #1 way to distinguish yourself from your competition
- You have to have a niche to be successful, here’s how to get one.
- Features tell – benefits sell. We put you through an exercise to come up with a list of both.
- “Heeeeeeere’s Johnny!” – a catch phrase makes you memorable.
- Have you thought about keywords? They’re an essential part of any online marketing strategy, including social media. We walk you through the steps.
Part 2. Connect with your target customer online
“Connecting” on social media – in other words, “building a list” – is the easiest part. And it’s therefore the part that most other programs and products focus on teaching you. Build your list, build your list, build your list … It’s easy, and also a waste of time.
We’re teaching you how to build a brand.
The Platinum Process teaches you:
- how to get repeat business,
- how to cultivate customers who promote your products FOR you,
- how to connect with people who will help you achieve your business goals – quickly, and with the least amount of effort on your part.
- and, the 3 things you must never do – unless you want to ruin everything you’ve built, that is.
“Building your list” – although it’s easy – can be one of the biggest time suckers of the whole social media process.
laser-focus your activities
so not a single moment is wasted.
-
spend endless hours searching for people and connecting to them
-
discover those hours are all a waste of time because they’re the wrong people who are never going to buy from you in the first place;
-
build a huge following, only to turn them off with everything you do after you connect to them.
$147**
(** Use the coupon code “aweber100″ before September 1 and buy for just $47)
your social media success.
So we cover the topic of content in detail in The Platinum Process. Specifically we teach you:
- The Person of Influence strategy: how to use other people’s content to tie your followers to you – and get a thank you from the person who’s content you used!
- 7 ways to get content that’s virtually guaranteed to get retweeted, commented on and clicked on
- The magic of URL shorteners
- How to generate daily content almost effortlessly, just by doing the things you’re already doing every day
- Which type of content gets the highest click-through rates
- The magic tweet ratio you need to follow so your customers won’t see you as a rolling billboard, but you’ll still make big profits from your social media
- The technique you MUST master if you want your links to get clicked on
Part 4. So they come to know you, like you & trust you … and therefore will buy from you
Ahhhh … smell that? It’s the bacon you’ll be bringing home when you follow the four steps in The Platinum Process.
Part 4 is full of case studies and examples of what to do – and what not to do – to turn followers into fans.
Many of our examples can be copied and pasted straight into your social media profiles, so you get the same great results, with NONE of the effort. How’s that for a deal?
$147 **
(** Use the coupon code “aweber100″ before September 1 and buy for just $47)
