Whether you want to:

• promote and sell your products and services,
• increase brand awareness
• or improve customer loyalty and satisfaction,

social media is the most efficient, most cost-effective, most leading-edge method for meeting these objectives in today’s marketplace.

I gotta have it now!

Social media all comes down to a pretty simple formula:

Identify your target customer, connect with them online, and then provide quality content over time, so that they come to know you, like you and trust you … and ultimately will buy from you.

Simple, right?  It’s like the old joke about the  manufacturing plant – one day one of the machines broke down and they called in an expert to fix it.  He walked around the machine, he rubbed his chin a little, said Hmm a lot, then took out a hammer and hit the side of the machine with a hammer.  With that single swing of his hammer, the machine sprang back to life and started working just great.  He sent in a bill for $1000.  When the plant manager got the bill he said, “Are you kidding me, this is crazy!  You hit the machine on the side with a hammer and for that you’re charging me $1,000?”  So the repairman revised his bill.  Now it read, “Hitting the machine with a hammer, $10.  Knowing where to hit, $990.”

The simple formula that we’ve just given you is the whack on the side of the machine.  That is what to do.  And, knowing where to whack – in other words, how to implement these steps effectively – that’s the art, the science and the finesse that makes magic.

Just do a google search, or a search on YouTube, and you’ll get all kinds of information.  But do you want to read it all??

I don’t think you do.  Because here’s the thing.  Information alone is not the key.  If it was, our librarians would all be millionaires.  The trick, of course, is what you DO with the information.

We’ve collected tons of free information, we’ve consumed it all, and we continue to collect and consume everything about Twitter, LinkedIn, Facebook and all the other 2700 platforms for social media out there.  We’re already pros at this, so it’s easy for us to sift through the mountains of white noise and filter out the interesting new nuggets.  Plus, it’s our job to do this all day every day!

Whereas for you, it would be an almost crushing burden to have to start from scratch, wade through everything out there and then make sense of it all.

So what we’ve done for you is taken all of this free ifnormation, as well as our own experience and time-tested process, and put it in place so that you can collapse time.  You dont’ have to keep re-inventing the wheel.  Instead you can take what we’ve learned and model it.  The easiest way to succeed is to go find someone who’s done it and model them.  So what we’re saying is take our success, model it, and be able to take 10 days instead of 10 months figuring this stuff out.

Our Total Immersion product is a combo platter:  You get:

• the Fast Track video series – complete with workbook and all the free bonuses that come with that program,
• PLUS  8 private consulting sessions with us,
• AND 3 months free access to our Members-Only resource center.

If you’ve got a successful business and you’re ready to invest most of your marketing energy over the next couple of months in social media, then this is the program for you.

Note: this is for serious entrepreneurs only.  We’ve all met people at networking events or wherever who say they own a business, but in reality they have no business at all.  They’re either riding their reputations or sitting on their laurels doing nothing – but either way they’re not growing their businesses.

If you’re one of the ones I’m talking about, this program is NOT for you.

Because this program is requires you to WORK.  This is not a done-for-you program, nor is it something easy and worthless like “build 10,000 followers in a month.”

What it IS is the quickest & most efficient way for you to build a true PRESENCE on social media.  One that you can leverage effectively to increase your sales, attract more warm bodies, and manage your online brand.

Yes, manage your online brand.  Do you by any chance have … ahem … an image problem?  Have you made some mistakes in your past?  Or have you simply been around long enough that you’ve managed to pissed someone off who knows how to get crap about you to the top of the search engines?  Social media is THE most effective way to counteract all of that.  How?  By simply drowning out the bad stuff.  It’s not magic and we can’t do it FOR you; but we can tell you exactly what you need to do, and the steps to take to do it.  Which is more than all the expensive SEO and web guys you’ve hired in the past have been able to do, isn’t it?

If on the other hand you’ve got a solid product and you’re investing in your marketing and growing your business and providing great value and service to your customers, then this is an essential piece of your tool bet.

I mean seriously – 2500 bucks!  How much is your personal time worth?  Let’s be conservative and say $100/hr.  Do you know how quickly you could eat up 25 hours trying to figure out how to do social media on your own?  And get NO results from it?  Or have no clearer idea of what you were supposed to be accomplishing when you finished than when you started?  In fact, if you’re reading this, you’ve probably ALREADY spent a couple of days spinning your wheels “getting started with social media” … and you have NOTHING to show for it.  Except a handful of followers and a bunch of tweets that nobody read.

It’s time to change all that!

We give you the one-two punch of a FANTASTIC informational resource (the course itself) PLUS individual, one on one sessions with us.  Eight of them!  You get EIGHT half-hour sessions that you can use any time in the next year.  We hope you use them in the first 2-3 months, but if it takes you a year we’re here for you.

And as a cherry on top, we throw in 3 months free access to our Members Only Resource Area.  This is where you go for the absolute latest social media news, resources and strategies.

• FriendFeed acquired by Facebook?  We told our members about it the moment it happened.
• The DoS attack that brought Twitter to its knees and thwarted many a newbie social media practitioner? We reported on it, and coached our members through some work-arounds.
• HootSuite’s new release that now blows TweetDeck out of the water?  We released a 20-minute demo video to our members the DAY that 2.0 was unveiled, and it’s been receivin rave reviews ever since.
• Plus we throw in advanced techniques and topics not covered in the course, like a social bookmarking primer, how to set up Ping.fm, a review of cool WordPress plugins…. and the list keeps on going!

And what’s the benefit of the course itself? At the end of it, you will UNDERSTAND social media.  Somewhere on about day 3 or day 4, you’ll get the aha moment – that blinding flash of insight – and you’ll say, “Now I understand why social media is important for my business.” You might even grab a pen and paper and start calculating … “How many followers you say I can add per week … how many hits to my website you say I’m likely to receive … times my conversion rate … holy crap!  And that’s at my current conversion rate – what you’re telling me is that when I use social media to build relationships – so that my potential customers know me, like me and trust me before they ever hit my website – I will significantly increase my conversion rate.  Holy crap!  That gets to be a pretty big number.”

But more than the understanding of what a powerful marketing tool social media can become, you’ll have the tools, the information, the resources, and the confidence to implement the strategies effectively.  Because for those of you who know me, I’m an explainer.  I’m a teacher.  I know how to take complicated concepts and break them down into simple, achievable steps.

Maybe you’ve been getting our “60 second solutions” newsletter?  If you have, then you know I explain complicated technology in simple, clear, easy to follow steps, so even if you’re the most non-technical person on the planet, you’ll be amazed/tickled/delighted/proud of yoruself/astonished/flabbergasted that EVEN YOU can make the computer behave like it was a champion show dog.

Wouldn’t it be great to feel that when you turned on the computer and asked it to do something, you actually got the results you were looking for?  Easily, without stress or anxiety or frustration or HOURS of wasted time?  In this course, I make everything THAT SIMPLE.

Basic stuff like how to get photos to do what you want on Facebook – we’ve all got at least one profile pic, but have you ever been stumped trying to upload a new one? Or add a photo to a certain album? Or block your customers from seeing the photo album of your high school reunion that somebody tagged you in?

Plus I hold your hand through more complex topics like accurate split testing on the effectiveness of your Tweets; and measuring and tracking your Twitter analytics for retweets, follower ratio, and more.

And all that is just from the course!!

You also get EIGHT private sessions with us, that are good for up to a year. In your sessions, we’ll answer your questions and make suggestions to streamline your social media process.  We’ll make sure you laser-focus your time and invest only in those activities that return a healthy ROI.  Think of these consulting sessions as a “help-desk” for you and your staff.  Whether it’s manipulating photos, or installing the latest widget, or learning to use your cell phone as a marketing tool, having access to us will eliminate the headaches and frustrations of this new technology!

In addition, we can guide you in the following areas:

• Conducting research about which of your competitors are currently using Social Media effectively, so you can distinguish your social media strategy, message and voice from theirs.
• Determining the needs and wants of your ideal client – how they make decisions, what they are most concerned about, and what messages will speak loudest to them.
• How to “tweetify” your current message. ie, how to segment and parcel out your content, for most effective distribution and consumption by your target audience on social media.
  
• Identifying key characteristics of you and your team – the voices behind the brand.  What makes this talented team so cool, fun, unusual and – above all – brilliant at what they do?
• Establishing search mechanisms based on keywords, demographics and geography, to connect to your ideal client online.
• Analyzing the current effectiveness, reach and growth rate of all your current social media profiles, so you can set realistic goals for growth.

You get:

• the Fast Track video series – complete with workbook and all the free bonuses that come with that program,
• PLUS  8 private consulting sessions with us,
• AND 3 months free access to our Members-Only resource center.